STINA SWENSSON YEAR WALK FULL

Was it an easy decision to start Stinaa.J? Stinaa.J will continue to be about solving problems for women, and that is my passion. I quickly became dedicated to the task and made it my goal to revolutionize a traditional product that for a long time has caused pain and injuries for women. As a civil engineer, problem solving and innovation is close to my heart.

It was about solving a problem that I knew I shared with all other women walking and living in high heels. The shoes I had in my closet werenвЂ™t made for the women walking in them, and that fact was the starting point of Stinaa.J.ДЄctually, in the beginning it was never about the shoes for me. I thought to myself вЂњHow is it possible that we constantly have to choose between style and comfort?вЂќ. The alternative is shoes designed solely for comfort, with no elegance or style. The entire shoe industry for women is filled with shoes designed to look a certain way, with no regards to pain or injury for the women having to wear them. One night, I was out to dinner with my husband and (like a thousand times before) my feet were hurting so badly I ended up having to end the dinner walking barefoot out of the restaurant. I was working at a PR firm with clear career path cut out for me, after having studied civil engineering and sustainability.

I have always been inspired by entrepreneurs and the way they have realized a dream and passion, but I had no idea what mine would be. What convinced her that this was her path? She shares her story and why she decided to take a leap of faith (quitting her career at a PR firm) and just jump (start an orthopedic shoe brand focused on high heels). If you have a minute, let us give you the inspiring and empowering interview with our founder Stina Andersson and the story behind Stinaa.J.

STINA SWENSSON YEAR WALK FULL

We at Stinaa.J are convinced that even if things feel unsure at the moment, we need to remember that the future is still bright and full of opportunities. Being forced to slow down may however also present an opportunity to reflect on what has been or what we want for the future. Right now, a lot of us are going through challenging times and it may feel rough to get through some of these days.

Stina swensson year walk